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Partnerships

Over the years, our partnerships have helped establish Tennent’s Lager as Scotland’s favourite pint. We’re always there in the moment, championing the very best in Scottish culture. Why does it matter so much to us? Because we’re Scotland’s biggest fan. Whether it’s supporting our national football and rugby teams or up-and-coming grassroots artists – we’re right here beside you, drinking it all in.

We’re made for this…

Launched as part of our EURO 2020 campaign, #MadeForThis epitomises our connection between our lager and Scottish sport. We’re more than just a partner. We’re the fan that turns up to every game – home and away, the fan that offers a shoulder to cry on in defeat, and the fan that never gives up hope.

We’re right here with you Scotland – from the first kick of the ball, till the last hug goodbye – ‘cos we’re Made For This.

Play

Football

Tennent’s has been by the side of Scotland National Team supporters for over 50 years, and in that time we’ve had more than a few turns on the tartan rollercoaster of emotion. Find out just what makes our partnership with the beautiful game so special.

Rugby

Tennent’s Lager is proud to support Scottish Rugby, Glasgow Warriors and Edinburgh Rugby, from the grass roots up. We’re here to power the fans and celebrate the unsung heroes, are always up for the most daunting of challenges, and are never without hope. Find out more about our partnership with Scottish Rugby.

Spotlight

Boldly brewed for good times, Tennent’s Light is shining a spotlight on Scotland’s brightest upcoming talent, with 3.5% of every bottle and pint sold going towards supporting, developing and promoting the country’s grassroots creative talent.