Tennents

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Scottish Football

The Original Supporter of Scottish Football. The relationship between Scotland’s favourite lager and Scottish football dates back exactly 50 years, this year, to the 1974 World Cup in West Germany; and since then, we’ve been through thick and thin, side by side with the Tartan Army. It’s all about embracing the journey because supporting Scotland isn’t easy. But the days of feeling scunnered and the tears of pain – that’s what makes the tears of joy feel all the sweeter. Today we’re proud to support the Scotland Men’s and Women’s National Teams as they put their best foot forward and give the Tartan Army something worth cheering for.

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Tennent’s and Football

We’re proud to be an original supporter. Take a look back through the years at some of the highs and lows that define being a Scotland fan.

1974
West Germany
Where it all began. Undefeated, and a draw against Brazil, which remained the most famous 0-0 draw in Scotland for almost 50 years.
1984
Glasgow
Up until 1993, the Tennent’s Sixes took centre stage each January as the nation’s top sides faced off in an indoor 6-a-side tournament.
1989
Scotland
Tennent’s sponsored world football’s oldest trophy – the Scottish Cup - until 2007.
1998
France
We didn’t know it then but that sunny summer in France would be our last World Cup appearance for some time.
2020
Serbia
It finally happened. David Marshall saved Aleksandar Mitrovic’s penalty to send us to a first major men’s tournament in 23 years.
2021
Hampden
The wait was over. Scotland back at a EUROs with two games at Hampden and a famous trip to Wembley.
2023
Norway
The success continued as Scotland qualified for Germany in style!
2024
Germany
Proud to be supporting Scotland’s Men’s and Women’s National Teams for 50 years, as we look ahead to supporting many more. Starting with the tournament kick-off against Germany in the summer.

50 years of proudly supporting Scottish Football as the Tartan army descended on Germany

Before Scotland faced Germany in the 2024 curtain raiser game, Tennent’s sent 3 pairs of Scotland superfans on a once in a lifetime race around Europe to reach Germany first and win a bucket load of money-can’t-buy prizes! Head over to our YouTube channel to watch the whole Get to Germany series.

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