Tennent’s Light Spotlight Project
Tennent’s Light – Scotland’s lowest calorie light lager – is committing £250,000 over the next three years to the next generation of Scottish talent with the launch of its new ‘SpotLight Project’, following a devastating year for arts and culture.
From today, the 3.5% ABV lager will invest 3.5% of every pint and bottle sold to support, develop and promote the country’s grassroots creative talent. The cash injection by the ‘SpotLight Project’ aims to elevate and inspire anyone at the beginning of their creative career, whether they are in music, comedy, art, fashion, design or any other creative expression.
The ‘SpotLight Project’ will see an initial five Scottish creatives receive direct funding from Tennent’s Light, plus one-to-one mentorship from three leaders on Scotland’s cultural scene – fashion designer Hayley Scanlon, comedian and TikTok star Bash The Entertainer and DJ and Producer Nightwave.
Any emerging creators living in Scotland can apply with a short 500-word entry describing how they would spend the funding.
The chosen five will receive £5,000 each to go towards their craft, as well as receiving individual mentoring sessions with Hayley, Bash, and Nightwave, who will offer advice, and guidance around taking their career to the next level.
Soundtracking the project launch with her track ‘Are You With Me?’ is one of Scotland’s brightest up and coming stars, Brooke Combe who found herself in the spotlight during lockdown thanks to some incredible Arctic Monkeys covers which led her to a support slot on Miles Kane’s tour.
Cameron Matthews, Tennent’s Senior Brand Manager said: “Tennent’s Light is boldly brewed for good times, and by supporting grassroots creators we want to ensure that we keep the good times rolling for many years to come. The last 18 months have been incredibly tough for the arts and in particular, upcoming creatives are facing their toughest time yet finding opportunities to kickstart projects, plans and careers.
“Tennent’s has been part of the fabric of culture in Scotland for decades, from T Break to TripTych and T in the Park. We now have an opportunity to support the next generation of talent – both financially, through mentorship and then by shining a spotlight on their work.”
The ‘SpotLight Project’ follows recent partnerships with some of Scotland’s hottest talents including The Snuts; who fresh from landing a number one album earlier this year, returned home for three sold-out shows at the iconic Barrowland Ballroom as part of a huge UK tour. Tennent’s Light commissioned a mural painted by the all-female artist collective Cobolt to celebrate the shows and turned Gallowgate’s 226 pub into an exclusive pre-show venue for fans – ‘The Snuts Inn’.
Tennent’s Light has also partnered with comic and social media star Paul Black for his first-ever live stand up shows at the Edinburgh Fringe, and his upcoming home-town debut at Glasgow’s Oran Mor in October, where the lager will host the official afterparty for fans.
Tennent’s Light is for lager drinkers looking for lower calorie, lower ABV options; with just 114 calories per draught pint and 66 calories per 330ml bottle. This makes it 37.5% less calories than Coors Light and 0.7% lower ABV – the lowest of any 3.5% ABV lager available in Scotland’s bars, while retaining a great taste.
Made from 100% Scottish grown cereals and fresh highland water from Loch Katrine, Tennent’s Light also has the additional benefit of being vegan and gluten free, as it is based on the brewery’s multi-award-winning gluten-free lager recipe.
Apply to be part of the Tennent’s Light ‘SpotLight Project’ via the Tennent’s website.
Tennent’s Light is available on draught and in 330ml bottles at selected bars throughout Scotland, as well in four-packs in ASDA, Sainsbury’s and Morrisons. For more information visit www.tennents.co.uk.