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Tennent's Updates / Dec 07, 2022

Tennent’s Lager Community Champions

In absence of Scottish football chants, Tennent’s supports community champs

Tennent’s Lager is giving Scotland’s football fans a reason to still celebrate the game this winter with the launch of a charity partnership involving community teams that hopes to raise £10,000 for charity.

Cathkin Blazes, Fife Wanderers and Glasgow Saints have each been selected by the brewer in recognition of the brilliant work they are doing in their local communities; from supporting refugees and working with food banks (Glasgow Saints); providing an inclusive and safe space where women and nonbinary people can learn to play football (Cathkin Blazes); to creating a walking football club for older men to keep fit and remain socially active (Fife Wanderers).

In celebration of this, Tennent’s has created a bespoke Christmas jumper themed football shirt for each of the teams which have gone on sale to the public today (1st December). The shirts are available to buy from and are priced at £35 each with all proceeds going to three charities selected by the teams as causes close to their hearts.

Each of the shirt designs encompass the clubs’ colours and logos alongside a festive Fair Isle inspired print that incorporates the brewery, Christmas as well as a nod to each of the three teams. Meanwhile across the back of each team’s shirt is the club’s core value; solidarity, equality and community.

The charities to benefit include Everlasting Foodbank in Dennistoun which was selected by Glasgow Saints and provides food in need to those in Dennistoun and beyond.

Walking football team, The Fife Wanderers selected Scotland’s mental health charity, SAMH as their chosen beneficiary to receive a share of the sales while Cathkin Blazes has picked UBUNTU Women’s Shelter as their charity. UBUNTU provide unconditional practical support for destitute women and nonbinary people who have no recourse to public funds and insecure immigration status in Scotland.

With just 100 shirts of each design produced, the Scottish brewer is hoping to raise £10,000 for the three charities and is encouraging Scots to show their support and help make a difference this Christmas.

Commenting, Cameron Matthews, senior brand manager for Tennent’s, said: “There’s a giant football shaped hole in Scotland right now but if you look closer to home there’s some amazing local teams doing brilliant things in their community, so what better time to turn attention to them and celebrate the role they are playing while raising money for charity.

“Through the creation of our community shirt campaign we not only want to raise money for each of the fantastic beneficiaries chosen but we hope to also shine a light on the incredible role these community teams play at a local level and the difference they make to peoples’ lives regardless of age, gender, or nationality.  We’re looking forward to celebrating a different winter of football and seeing the new limited edition shirt designs on the backs of the nation’s supporters.”

For more information or to purchase one of the bespoke team shirts, please visit