Tennent’s Launch Sustainability Can
While it’s common to see ‘drink responsibly’ on alcoholic products, Scotland’s favourite beer, Tennent’s Lager, has revealed a new can with a new ‘drink sustainably’ message on its packaging.
Revealed during COP26, the annual climate change conference held this year in the brewery’s home town of Glasgow, Tennent’s is committing to add a “Please Enjoy Sustainably” message initially across all its canned packaging in a bid to encourage recycling ahead of the introduction of Scotland’s deposit return scheme.
A can of Tennent’s, when recycled, can be back on shelf within 60 days. While recycling logos are widely carried on canned products, it is hoped the more direct call-to-action on the 120 million cans the brewery fills on average every year, will encourage drinkers to think twice about their recycling habits.
Earlier this year, Tennent’s officially moved out of single use consumer plastic, removing 150 tonnes from the environment each year, and now the lager brewer could be rolling out the new eco-conscious can as early as January 2022.
Cameron Matthews, Tennent’s Senior Brand Manager, said: “As Scotland’s favourite lager, we take recycling and sustainability very seriously, and recognise the responsibility we have to encourage consumers to consider their own environmental impacts. We need to make this as easy as possible for everyone, and adding something as simple as a sustainability prompt on our packaging can keep our planet’s best interest front of mind.
“When recycled, aluminum can be back on shelf within 60-days, which is a fantastic example of the circular economy in action – with impact on litter and CO2 emissions. It may seem like such a simple action, but by recycling cans, everyone can make a big difference.”
Despite the impact of the pandemic, which saw large parts of the hospitality sector closed or restricted in operation, Tennent’s pledge in 2019 to invest £14m (€16m) in its environmental initiatives was committed and delivered upon. Highlights include the installation of an anaerobic digestion plant, the largest carbon capture facility in Scotland, and a £7m investment in packaging equipment to introduce cardboard outers for all canned products, among other initiatives.
Tennent’s Lager won Sustainable Brewery of the Year at the 2021 Scottish Beer Awards.