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Tennent's Updates / Apr 26, 2021

Welcome Back Pints

With Scots raring to get back into pubs and restaurants this Monday 26 April, beer garden managers will be jumping for joy as new research from Tennent’s Lager shows that the ‘beer garden’ pint is the one they’ve missed most since lockdown began last March.

A YouGov survey of 1,023 Scottish adults identified that 43% Scots aged 18 – 44 that have drunk beer in the last 12 months have really missed beer garden pints since the country first went into lockdown in March 2020, as well as being able to go straight from work to the pub for a pint (28%).

Other absent pint drinking occasions included the quintessentially Scottish ‘Fancy a pint?’ pint (40%), the celebratory birthday pint (41%), and the Saturday afternoon pint (30%). The ever persuasive ‘Mon oot’ pint was also popular with 1 in 5 noting its absence over the last year.

22% would have celebrated David Marshall’s penalty save that saw Scotland qualify for the Euros with a pub pint in hand; the same percentage, who have missed a pint before a match.

The nation’s beer drinkers have also missed the pints that come with holidays or days off: the airport pint (30%), the first pint of the holiday (32%), the bank holiday pint (25%) and the ‘off tomorrow’ pint (32%).

Cameron Matthews, Tennent’s Senior Brand Manager, said:

“We know Scots have been missing lots of things through lockdown, and enjoying their favourite pub pint is definitely one of them, whether it’s the post-hillwalk pint, the straight-to-the-pub-from-work pint, or the ‘Mon oot’ pint.

“We’re a friendly, social bunch and there was hot competition for the pint we’ve missed the most, with beer garden pints coming out on top, which feels apt as the nation returns to outdoor hospitality this week. After over a year of disruption, let’s hope this time pints are back for good.”

“As restrictions begin to lift, we’re all keen to get back into pubs and restaurants – no matter what pint you’ve been missing most, the first one back is going to be memorable as one of the most-anticipated of our time. We encourage Scots to get out and support our hospitality industry, and to do so responsibly in line with guidance.”

The survey is accompanied by a new film from Tennent’s introducing the ‘Welcome Back Pint’ alongside some of the most missed occasions from the past year of lockdown. Set to the soundtrack of How it Should be by Edinburgh band Swim School, the clip has more than whet the appetite for Scots eagerly awaiting the return of hospitality.

One fan in Aberdeen commented “Literally drooling”; while another said “I could cry. It’s beautiful”.