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Tennent's Updates / Nov 18, 2020

Tennent’s Zero Launches

A quarter of Scots (25%) said they would be interested in trying alcohol-free/low alcohol drinks in the next six months, a study by Tennent’s Lager has revealed. The news comes as earlier last month, Tennent’s announced the launch of its new 0.0% beer, Tennent’s Zero.

The trend for no and low alcoholic products has seen a substantial increase in the UK and it would seem that it is here to stay with 48% of those interested in low and non-alcoholic drinks in the next six months, planning to drink more alcohol-free drinks in the future while two in five (41%) would opt to replace a soft drink with an alcohol free alternative.

A third of these respondents (35%) would look to low and non-alcoholic drinks during the winter/festive season, a time most associated with entertainment.

When it comes to what to drink, it would appear beer is the drink of choice amongst those wanting to drink more alcohol free in the future with 69% interested in trying low/non-alcoholic beer in the next six months.

While driving is a key motivator behind the switch, the survey by Tennent’s revealed that moderation also plays a key consideration when it comes to selecting what to drink for many Scots, with half (52%) of those planning on drinking more alcohol free drinks in the future doing so in order to moderate their alcohol consumption on any given day, week or month. A third (35%) were looking to the no and low category to drink fewer calories/avoid weight gain.

In response to the increased demand for low and no alcohol products, Tennent’s is adding to its family with the addition of Tennent’s Zero which has been made using fresh water from Loch Katrine, the finest hops and Scottish barley, to give it the same great flavor profile as Tennent’s Lager. With just 17kcal per 100ml, Tennent’s Zero will also appeal to those looking to reduce their calorie intake.

Commenting, Iain Telford, Senior Marketing Manager at Tennent’s, said:
Creating Tennent’s Zero has been like the search for the holy grail as we sought to create a 0.0% product but with all the same great taste of Tennent’s Lager. Our master brewers have spent months getting this right and we are truly delighted with the beer that we have created and can’t wait for people to try it.

Tennent’s Zero meets the growing trends in local, authentic and moderation as our study has found, whilst maintaining that all important taste thanks to the same quality Scottish ingredients that go in to Tennent’s Lager.”

We recognise that there is growing demand amongst consumers for low and no alcohol products and are excited to welcome Tennent’s Zero to our range of lagers which recently included the addition of Tennent’s Light, Scotland’s lowest calorie beer.”

Iain, continued: “It’s great to see from our research the demand for low and no alcohol beers in particular, and we’re confident that drinkers and non-drinkers will be keen to try Tennent’s Zero as it hits shop shelves and bars.”

Tennent’s Zero will be available in bars, supermarkets, shops and from Tennent’s online store from early October and is the first of Tennent’s smaller pack formats to be packed in card, reinforcing the brewer’s ongoing commitment to sustainability.

The new lager is the latest product from the Scottish brewer and further strengthens Tennent’s no and low alcohol offering which also includes Tennent’s Light, a 3.5% ABV beer which launched earlier this year.

For more information on Tennent’s range, please visit https://www.tennents.co.uk/