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Tennent's Updates / Apr 13, 2021

Tennent’s Launches on Perfect Draft

Tennent’s fans all over Scotland are set to rejoice with the announcement that fresh pints of the country’s favourite lager are now available to enjoy at home. Six-litre kegs of Tennent’s Lager are launching for use with the PerfectDraft machine so Scots can enjoy fresh, chilled, bar-quality pints from the comfort of their own homes.

In the making since lockdown began last March, the partnership comes off the back of thousands of requests from Tennent’s fans looking to get their hands on a crisp hand-poured pint, with PerfectDraft preparing more beer than any previous launch in anticipation of huge demand.

Six-litre kegs of Tennent’s Lager will be available for £31.50 at www.beerhawk.com, with the first 1,000 customers who buy three kegs or more also receiving two bonus pint glasses. For those without a PerfectDraft machine, there is a limited number of starter bundles available which include a keg of Tennent’s Lager, a PerfectDraft machine and two iconic red T glasses, priced at £273.49.

To complete the Tennent’s experience, bar kits are available to purchase from tennents.co.uk, with glassware, bar runners and even bar-staff t-shirts to create the perfect environment for pouring pints at home.

The PerfectDraft machine chills six-litre kegs to 3ºC and keeps them fresh for 30 days, pouring about 10 pints of perfectly chilled, bar-quality Tennent’s Lager.

“Name a more in-demand duo than Tennent’s Lager and PerfectDraft,” said Cameron Matthews, Tennent’s Senior Brand Manager.

“Our fans are a passionate bunch and when they want something, we listen, especially when 5,000 of them have taken the time to tell us. Naturally, Scots are missing fresh draught pints at the moment so when the opportunity arose to make them a reality at home with PerfectDraft we jumped on it.

“While hospitality reopening is thankfully in sight now, there’s no doubt there will be a huge amount of at-home entertaining this summer and now that can happen with a fresh, chilled pint of Tennent’s in hand.”

Tim Deeks, PerfectDraft Product Owner, said:

“We’ve had requests almost daily from our customers to put Tennent’s Lager on PerfectDraft, so we did. Partnering with Scotland’s favourite lager was a no brainer and the demand has been so great that we’ve prepared more kegs of Tennent’s than we have for any other beer.

“PerfectDraft brings the ultimate in-home beer experience to beer lovers, and now we can all enjoy Scotland’s favourite lager at home, on draught.”

For more information, visit www.beerhawk.co.uk/tennents-launch.