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Tennent's Updates / Nov 18, 2020

Tennent’s Advent Calendar

With Christmas just around the corner, Tennent’s has unveiled an extremely limited-edition Advent Calendar. After much demand from fans – and even some DIY efforts – a special 24-can Advent pack is now available to buy at

The Advent Pack marks the launch of Tennent’s Christmas range, with more products set to follow on 23 November. Whether it’s a festive T jumper to wear on the work’s Zoom call on Christmas Jumper Day (11 December) or a wee something to top off the Christmas stocking, the new range has something to make any Tennent’s fan happy.

Linzi Gibson, Junior Brand Manager at Tennent’s, said:

Tennent’s fans have been asking for an advent calendar for years and we’re happy to be bringing this to life for Christmas in 2020. Opening a new door each day of December is always so exciting and it doesn’t get much better than seeing a new can of Tennent’s lager behind each number Christmas is a time for sharing and we would always encourage people to drink responsibly.

“With a really limited number of Advent Packs available, you’d better get in quick. For anyone that misses out, we’re sure you’ll find something equally brilliant in our Christmas range.

On Black Friday (27 November) Tennent’s will once again be supporting The BEN (The Benevolent Society of the Licensed Trade of Scotland), Scotland’s drinks and hospitality industry charity, by donating all proceeds from e-commerce sales on that day.

Gibson continued:

Black Friday is traditionally one of the busiest Fridays in the hospitality calendar, but sadly that won’t be the case this year. Tennent’s is a long-time patron of The Ben and we know how hard-hit people who have worked in the industry have been with the continued impact from Covid-19. We hope that the proceeds from our online store on this day will go some way to providing help for those who need it.

Chris Gardener, Chief Executive at The BEN, said:

It’s been such a hard year for everyone, but especially for the drinks and hospitality industry. We at the BEN thank Tennent’s for their continued support, which will bring some cheer to those in the trade who really need it.”

Tennent’s festive new Christmas range is available at from 23 November 2020.  Celebrate the season in style with Christmas jumpers, hats, socks and much more.

Get ready for Christmas Jumper Day (11 December) with Tennent’s knitted jumpers, available with a matching bobble hat. Or keep cosy with a Pint Glass beanie, inspired by Tennent’s popular pint glass logo tee, and scarf.

Dedicate a pint to a friend or family member by personalising a Tennent’s glass with their name on it – the perfect pairing for the Tennent’s Advent Pack. Tick off the Christmas cards and hang the last T bauble on the tree, but remember, no stocking is complete without socks so tuck in a pair to finish it off, complete with Tennent’s signature red T.